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Sage CRM MME (Mid-Market Edition), formerly
known as ACCPAC CRM, is deployed in hundreds of sites worldwide and is used
by thousands of users each day helping them to work more effectively.
Sage CRM MME is an easy to use, fast to deploy,
feature rich, low cost of ownership CRM solution, designed to introduce
the real benefits of CRM to middle sized companies. MME aggregates
individual
and group efforts across sales, marketing and support teams, making
people and companies more efficient at their roles. It links all departments
to
a single system that is deployed across an Internet architecture that
inherently provides efficiencies in terms of deployment, maintenance
and access.
for sales
MME maximises sales performance with tools for sales people to find and
retrieve vital information quickly and easily.
It delivers reports every day, every hour that lets users know how their
team is performing, lets them organise teams, and schedule calls and
meetings.
It allows users to define the sales and lead process to suit
the way they do business and to manage vital opportunities and leads
by tracking leads from first contact to final sale, ensuring time and
energy is
spent on the deals that are
most likely to close.
Integration between sales, marketing and customer service gives users
a 360 degree view of their customers. All the information captured
on the customers creates cross-sell and up-sell opportunities.
for marketing
Users can manage and track every element of their marketing campaigns, drilling
down
to specific activities within the campaign. Customer and prospect lists
can be segmented and targeted messages delivered to
select target audiences.
Real time information can be generated, showing the success of individual and
ongoing
campaigns
by tracking them from initial lead generation right through to close.
Leads can be qualified into chosen criteria for follow up, and to prioritise
to ensure that a lead never gets lost or goes cold.
for customer care
Users can offer multiple channels to their
customers by providing them with web access to their own customer portals
on the users website where they can log queries
and
view status of their requests at their convenience 24x7.
This helps view and measure call turn around time and understand what is taking
longer to resolve and why
MME allows users to keep track of every customer interaction for the most up
to
date
information
on all customers. Users can gather and retain important customer information
to build and enhance customer
relationships.
Subsequently this can improve employee satisfaction by arming them with correct
up
to
date
customer information allowing them to handle customer queries efficiently.
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